activations
We curate and execute unique event experiences that have never been done before. You sit back while we handle the rest – including creative design, event management, marketing, event operations, and logistics. Our expertise is engaging your priority audiences, throwing successful one-of-a-kind events, and making a buzz around them.
Heist Summer Series:
Summer series is an epic annual party series where we combine the energetic atmosphere of HEIST nightclub with breathtaking views of iconic locations. Our events are extravagant – with top DJs, VIP experiences, bottle service, dance performers, a dance floor, and multiple bars. Experience the lure and luxury of HEIST while partying at the most well-known venues around the city that no other event can match.
Casta’s Havana Nights:
Step into Casta’s Havana Nights pop-ups and transport yourself to a Cuban oasis equipped with top Latin DJs, authentic music and dance performances, rum cocktail experiences and cigar lounge. Whether you’re dancing the night away on the floor or enjoying our VIP table experiences, everyone comes together to enjoy the lively atmosphere of Casta’s at the coolest venues in DC.
Speak Softly:
At Speak Softly, our guests are transported to the roaring 20’s for a prohibition-style speakeasy where we drink in secrecy and style. Patrons indulge in forbidden fun with immersive Morris cocktails, live jazz music, and flapper dance performances. Our team transforms a secret Presidential Suite inside Union Station for this extravagant Great Gatsby experience.
Heist Summer Series:
Every summer, we throw an epic party series where we combine the energetic atmosphere of HEIST nightclub with breathtaking views of DC at iconic locations. Our events are extravagant – with top DJs, VIP experiences, bottle service, dance performers, a dance floor, and multiple bars. Experience the lure and luxury of HEIST while partying at the most well-known venues around the city that no other event can match.
Casta’s Havana Nights:
Step into our Casta’s Havana Nights pop-ups and transport yourself to a Cuban oasis equipped with top Latin DJs, authentic music and dance performances, rum cocktail experiences and cigar lounge. Whether you’re dancing the night away on the floor or enjoying our VIP table experiences, everyone comes together to enjoy the lively atmosphere of Casta’s at the coolest venues in DC.
Speak Softly:
At Speak Softly, our guests are transported to the roaring 20’s for a prohibition-style speakeasy where we drink in secrecy and style. Patrons indulge in forbidden fun with immersive Morris cocktails, live jazz music, and flapper dance performances. Our team transforms a secret Presidential Suite inside Union Station for this extravagant Great Gatsby experience.
Want To Work Together?
At VERUS, we’re constantly looking to expand our network because we believe that our network is our net worth. If you’re passionate about what we do and share our vision, we’re eager to connect with you and explore opportunities to make something extraordinary happen together.
Partner with us
Morris and Casta's x White House Garden Brunch:
The Garden Brunch is an annual gathering of leaders in government, politics, media, business, and entertainment during White House Correspondents’ Weekend. Hosted each year by Tammy Haddad since 1993, the brunch is used to honor a valuable cause. Casta’s and Morris displayed multiple pop-up bars at the 2024 Garden Brunch featuring specialty cocktails crafted by our top-notch mixologists.
Heist x CBS After Party:
CBS's News After Party for 2023 White House Correspondents' weekend featured a Heist pop-up bar at the French Ambassador's Residence. The event is star-studded with famous celebrities, politicians, and reporters drinking cocktails and dancing the night away. Heist bars studded the residence and transformed the event into a lively nightlife experience.
Ciel x Elle Magazine:
Ciel collaborated with Elle Magazine and Chief, a private membership network for women in leadership, to kick off the 2023 White House Correspondents’ weekend with a special event honoring women at Ciel Social Club. The event was attended by lawmakers, Biden Administration staff and journalists, and celebrities. Highlight guests included Jill Biden, Winnie Harlow, Julia Fox, Ashley Biden, Mayor Bowser, Amy Klobuchar, Elena Velez, and Mary Peltola.
Ciel Cherry Blossom Pop-Up:
Ciel transformed into scenes of Japan's iconic cherry blossoms with pink flowers adoring the interior and chandelier. Patrons indulged in handcrafted cocktails infused with floral notes, a limited-time Japanese whiskey list, and a small,hand-picked food menu. The launch event had attendance from high-profile guests, media, and influencers at the launch event including managers from the National Cherry Blossom Festival. Starting in 2022, the Ciel Cherry Blossom pop-up can be enjoyed every spring.
Morris x The Rammys:
Each year, the Restaurant Association Metropolitan Washington (RAMW) hosts the RAMMY Awards Gala to honor exceptional ability and accomplishments of DC’s restaurant and foodservice community. At the 2023 RAMMYs, Morris hosted an immersive pop-up bar experience with interactive camping decor, signature cocktails, smores, and seating in a private room off the main hall. .
Ciel Capri Pop-Up:
In the summer of 2023, Ciel transformed into a charming representation of Capri for an authentic Amalfi Coast themed summer menu and decorated venue. Ciel was decorated with imaginative alfresco elements like floating and standing artificial lemon trees, a Vespa with a wind simulator, and landscapes of the Mediterranean coast. Patrons indulged in the sights, sounds, and flavors of the picturesque Amalfi Coast at Ciel Capri.
Casta’s x Fedex Field:
Casta’s Cuban Rum Bar expanded to the Washington Redskins home field – FedEx Field, to offer fans and owners club members an exclusive game-day experience for the 2019 football season. The partnership, Casta’s at Owners Club East, also allowed VIP-level fans to purchase Castaneda cigars at the Touchdown Club during each game.
Heist x Preakness Stakes:
HEIST partnered with the Preakness Stakes in 2018 to host the official private VIP Lounge and curate a one of a kind experience. The VIP Lounge had a direct view of the horse race and sat next to the stage for Post Malone, 21 Savage, ODESZA, & many more.
Heist x Kennedy Center:
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Morris x Citi Open:
Morris debuted a pop-up aperol sprits bar cart at the 2023 Mubadala Citi DC Open – the professional outdoor hardcourt tennis tournament in Washington, DC. The event is attended by thousands, including many high-profile guests and the general audience. Patrons indulged in refreshing cocktails while enjoying one of DC's longest-standing sports traditions.
Heist x SXSW:
The HEIST SXSW pop-up was the first-ever Washington nightclub to make a splash at SXSW in 2017 with a glamorous and exclusive lounge echoing the sleek sophistication and over-the-top sexiness of the real HEIST, with high-end cocktails, blinged-out, edgy decor and a hit music playlist spun by the hottest DJs in the country.
Heist x Ashley Biden After Party:
As part of the 2023 White House Correspondents' activities, Heist collaborated with Ashley Biden and Moet Hennesy to throw an epic after party at Heist. The event featured an exclusive seated dinner attended by Jill Biden, Winnie Harlow, and Julia Fox, live music by a DJ, and expertly crafted cocktails.
HEIST x National Cannabis Festival:
Heist partnered with the National Cannabis Festival (NCF) as the official bar and liquid catering partner for the 2024 festival, a renowned national event attracting over 30,000 general attendees and 4,000 VIPs, with headliners such as Wu-Tang Clan and Thundercat. Heist's VIP pop-up delivered an elevated experience with bottle service and custom Red Bull cocktails, while Heist bars ensured top-notch drinks throughout the entire weekend.
HEIST x Showrun:
In 2024, Heist collaborated with Red Bull Showrun, a widely attended Formula 1 event in DC, as the official bar and liquid catering partner. The event drew in over 100,000 attendees alongside 700 VIP guests. The Heist VIP bar experience featured sleek, stylish bars, expert staff, and exclusive Red Bull cocktails.
