activations
As the worlds of art, fashion, sports, entertainment and culinary experiences continue to overlap into traditional hospitality, our activations and pop-ups create some of our most compelling experiences.
Our Partners
Heist x Kennedy Center:
Nightlife met picture-perfect views and culture at HEIST Summer Series, a reimagined pop-up concept on the rooftop of the Kennedy Center. Conceived as a joyous return to DC nightlife after more than a year of isolation, the HEIST Summer Series elevated Washington nightlife by bringing the unique aesthetic of the famed Dupont Circle nightclub, HEIST, outdoors for a season of memorable experiences, bottle service offerings and live DJs, every Saturday night for eight weeks. The sprawling terrace lounge was home to 60 VIP tables boasting unparalleled views of the Potomac River, Georgetown waterfront, and more.
HEIST x SXSW:
The HEIST SXSW pop-up was the first-ever Washington nightclub to make a splash at SXSW with a glamorous and exclusive lounge echoing the sleek sophistication and over-the-top sexiness of the real HEIST, with high-end cocktails, blinged-out, edgy decor and a hit music playlist spun by the hottest DJs in the country.
Heist x Preakness:
HEIST partnered with the Preakness Stakes in 2018 to host the official private VIP Lounge and curate a one of a kind experience. The VIP Lounge had a direct view of the horse race and sat next to the stage for Post Malone, 21 Savage, ODESZA, & many more.
Casta’s at FedEx:
Casta’s Cuban Rum Bar expanded to the Washington Redskins home field – FedEx Field, to offer fans and owners club members an exclusive game-day experience for the 2019 football season. The partnership, Casta’s at Owners Club East, also allowed VIP-level fans to purchase Castaneda cigars at the Touchdown Club during each game.
