Social Media Manager

 

ABOUT VERSUS

VERSUS is a leading hospitality group in Washington, DC, behind some of the city’s top nightlife and dining destinations — including Morris American Bar, Casta’s Rum Bar, Ciel Social Club, and HEIST. We specialize in creating experiences that merge elevated design, music, and culture, and we’re looking for a creative, driven Social Media Manager to bring our brands to life online and in-venue.

 

Role Overview

The Social Media Manager will oversee social media marketing strategy across all 5 VERSUS brands (Morris, Casta’s, Ciel, Heist and VERSUS). This role combines high-level strategy with hands-on content creation, community engagement, and team leadership. This is a full-time, hybrid role. We typically work three days in the office and 2 days from home, but with flexible scheduling to accommodate weekly in-venue content capture at our locations.

 

Key Responsibilities

• Strategy Development

• • Develop and implement comprehensive social media strategies that align with brand goals.
  • Conduct market research to stay ahead of trends and competitor activities.
  • Lead and direct a team of virtual assistants on community management, outreach, and engagement.
  • Collaborate with hospitality, marketing, and operations teams to ensure cohesive branding and in-venue support.

• Content Creation and Management

  • Visit all venues weekly to capture videos and photos for social media content.
  • Oversee content creation and curation for all social platforms.
  • Ensure brand consistency in tone, imagery, and messaging.

• Community Engagement

  • Engage authentically with followers and respond to comments, messages, and reviews.
  • Manage all digital touchpoints with customers and address service issues as needed.
  • Execute online promotions and campaigns to drive engagement and loyalty.
  • Manage relationships with influencers and UGC

• Daily Management

  • Monitor all social media platforms for engagement opportunities.
  • Post and schedule daily content across accounts and ensure stories are updated.
  • Manage a content calendar in collaboration with marketing teams.
  • Attend monthly photo and video shoots with the Marketing and Creative Directors.

• Analytics and Reporting

  • Review social analytics weekly to track performance and optimize strategy.
  • Deliver monthly reports and insights to senior management.

• Team Coordination

  • Lead weekly meetings with the Marketing Director to align on strategy and content goals.
  • Attend weekly Operations meetings to address venue marketing needs.
  • Delegate and supervise content creation tasks for interns and virtual assistants.

 

Qualifications

• 3+ years experience in social media marketing, preferably in hospitality, nightlife, or lifestyle brands.
• Strong creative eye for photo/video content, trends, and storytelling.
• Proficiency with social platforms (Instagram, TikTok, Facebook) and analytics tools.
• Experience managing teams or freelancers.
• Excellent writing, communication, and organizational skills.
• Ability to work flexible hours, including evenings and weekends for in-venue content capture.
• Must be based in Washington, DC / DMV area

 

Benefits

• Flexible hybrid schedule
• Unlimited PTO
• Access to all VERSUS venues and events
• Creative, fast-paced team environment with room for growth
• Performance based bonuses
• Networking opportunities

 

Email your resume and cover letter to careers@versusequity.com