Jared Nozick

Chief Marketing Officer · Versus

Jared Nozick is one of the most sought-after digital marketing and social media minds in the United States. He is a versatile marketing leader with a unique entrepreneurial drive and expertise in new media.

He started his career at Live Nation Entertainment (LNE), the largest entertainment conglomerate in the world. Mr. Nozick eventually became the youngest Director of Marketing for LNE’s electronic dance music subsidiary Glow. Nozick oversaw a portfolio of influencer outreach, social media marketing, and digital marketing through both paid and organic campaigns.

Armed with the expertise he developed from his experiences at LNE, in 2020 Mr. Nozick founded VSPR, his own digital marketing and social media agency. Within months of its launch, VSPR had amassed a diverse client base, including A-list celebrities, Fortune 500 companies, global food and beverage brands, multinational liquor companies, and other notable companies. VSPR led numerous successful campaigns including the sold-out launch of celebrity chefs Tom Colicchio and Spike Mendelsohn’s NFT, viral celebrity collaborations for fast casual phenomenon Ggiata, and marketing campaigns for international popstar Jay Sean’s liquor brand. Just two years after its launch, VSPR was acquired by the Washington DC-based conglomerate, VERSUS Equity.

After the acquisition, Mr. Nozick took the reins as VERSUS Equity’s Chief Marketing Officer, where he masterfully infuses data-driven strategies into both the company’s innovative venture arm and the traditional hospitality business. His oversight encompasses brand strategy, growth, management and revenue generation across the company’s hospitality portfolio, activations, marketing agency, and venture arm. One of Mr. Nozick’s most notable achievements is the development and successful launch of the Hangover Hugg, a headache relief cap that became one of the most viral products in the US. In its first month, the Hangover Hugg amassed over 25 million media impressions and was spotlighted at the 30th birthday party of Alex Cooper, the world’s most successful female podcaster. Benefiting from the ‘Alix Earle effect,’ the product was heavily promoted across various digital platforms, leading to its designation as one of 2024’s best products by Forbes. This surge in popularity helped secure national retail deals with TJX, HomeGoods, Urban Outfitters, and other major retailers. Since joining VERSUS Equity, Mr. Nozick has generated countless viral campaigns, garnering over 100,000,000+ media impressions, as well as $10,000,000+ in direct advertisement sales on paid advertising platforms.

Mr. Nozick completed his marketing degree at the University of Maryland’s Robert H. Smith School of Business in 2018. Last year he was invited to serve as the youngest member of the Board of the prestigious University of Maryland Robert H. Smith School of Business, where he is the chair of the Philanthropy Committee. In his personal life, Mr. Nozick enjoys cooking, is a state champion athlete, and is a pianist armed with semi-perfect pitch. His passion for music, food and creativity intertwines seamlessly with his professional endeavors, illustrating the holistic approach he brings to every facet of his life.